One Good, Free Idea
The aim of this post is to give away at least one good idea for shareable content for free.
Maybe you’ll like one of my ideas or maybe, and more likely, they’ll spark off something creative in your own head.
Either way feel free to take the idea and make something of it.
3 through 7 are all best executed using Facebook data. Either embedded on a host site or an app.
1 – A widget that tells you “your income as a % of GDP”.
2 – A widget that expresses “your mass as a % of the Earth” and “% of the Earth that you reach through social media”.
3 - An easy app that allows users to see Facebook analytics data so that they can explore their true reach just like business users can. If you’re a business user of Facebook you know how interesting this can be.
4 –A way for a political party to both fight apathy and get users turned on about their party. The campaign is called “You can change everything”.
Splash page - “Think your vote doesn’t count? Log in through Facebook”
User logs in and accepts data access.
Results page - “Thank you. Your voice reaches X people [friends and friends of friends maybe]. Last general election we lost in your area by only Y votes. Ask your friends to vote Rainbow Party. You can change everything.”
User clicks next.
Status update automatically shares - “I’m voting Rainbow Party on May the 5th”.
5 – A cancer awareness campaign that calculates how many of your friends (as an absolute number) will contract cancer. It can then further break it down by types of cancer and automatically produce an infographic which is shareable and pinnable.
6 - An anti-suicide campaign - which can calculate how many people within two steps of you are thinking about committing suicide right now. “3 people you know are thinking about suicide. How can you help?”
7 – A facebook app that answers the question “how many of your friends are you richer than?” The app places your salary on a bell curve and figures out (with some assumptions) how many of your friends you earn more than. Or how many of your class mates at high school (that would be interesting). Maybe LinkedIn would be more appropriate than Facebook for this one.
8 - A sexual fetish generator (bear with it). The generator asks a series of relatively innocuous questions before recommending a sexual act for you to try. If you have 10 questions with 2 answers per question that 1024 possible sexual acts which gives you enough scope to be as creative as you like. Hell, I reckon I even know the process I’d go through to make it - start off by generating as many “ideas” as possible. Then do a card sorting exercise to split them into categories. I’d probably do an open card sort to begin with (establish the categories) and then follow it up by doing a closed card sort but specify gender or use single gender groups.
9 - A bucket list generator - as above but with bucket list items.
That’s 9 free ideas. Enjoy.
Bonus Idea - I had this while looking at Facebook before I pressed publish. Get in touch with job boards and offer role specific advice for jobs you are currently advertising. If the info is detailed enough then they’re going to want to share it because it’s great content/link bait for them and of course a nice link for yourself.